MCF acted as exclusive financial adviser to Visit Group as PSG Equity becomes the new majority owner
MCF is pleased to announce that it has acted as exclusive financial adviser to Nordic-based travel and hospitality software player Visit Group on its majority sale to PSG Equity. Founder Magnus Emilson and the existing management team will remain as significant shareholders after the transaction while Nordic technology investor Standout Capital sells all its shares.
The Deal
The transaction sees PSG Equity enter as the majority owner. The new partnership aligns with Visit Group’s vision to become a leader in the European travel and hospitality technology space, giving the Group significant firepower to help accelerate its ambitious growth agenda. This includes a step up in inorganic growth following the Group’s 2022 acquisitions of Visbook and Olery, which added PMS and reputation management capabilities to its ecosystem.
“We are grateful for the successful partnership with the whole Visit Group team and very pleased with the results of this remarkable growth journey. MCF has brought its high commitment, expertise and long-term approach to the table, efficiently guiding Visit Group in ultimately identifying its new growth partner”, says Filip Lidman, Investment Professional at Standout Capital.
This transaction is a continuation of MCF Corporate Finance’s partnership with Visit Group, having previously acted as a buy-side adviser to the Company.
About Visit Group
Visit Group is the Nordic market leader within hospitality and travel technology, providing collaborative software to in-destination experience vendors, including lodgings, day tours and attractions, mountain resorts, ferry operators, amusement parks and activity vendors. Today, the Company boasts more than 2,200 customers in over 25 countries. Visit Group’s multiple software solutions create a unique ecosystem that helps hospitality and travel providers package, sell, and deliver excellent experiences.
