MCF supports JumpYard in raising growth equity from Cinder Invest
JY Holding AB (“JumpYard”), the fastest growing operator of premium trampoline parks in the Nordics, has raised growth equity from Cinder Invest AB (“Cinder Invest”), an investment company supporting viable Swedish companies to bridge the negative economic effects of covid-19. MCF acted as advisers to JumpYard throughout the entire process, leveraging its extensive network and proven track-record of supporting entrepreneurial clients with tailor-made M&A solutions.
The Deal
One of JumpYard’s strategic focuses is accelerated growth and expansion, primarily driven by the establishment of new parks. The onslaught of the global pandemic in early 2020 and the imposed local restrictions severely impacted the number of visitors in JumpYard’s trampoline parks. Despite this, and thanks to a flexible cost base, the company has managed to continue to perform well.
With this transaction, the sellers will remain majority owners and Cinder Invest’s investment aims to provide the company with financial resources to further accelerate the company’s growth plan, including establishment of several new parks throughout the Nordics and Europe.
The Target
Founded in 2017, JumpYard is the fastest growing operator of trampoline parks in Sweden and Denmark. The company’s strong brand is characterised by its premium trampoline parks and comprehensive surrounding activities attracting customers of all ages.
Client Statement
Pelle Möller, CEO of JumpYard, said: “Honestly, I don’t think we would have been close to doing this transaction if it wasn’t for MCF. The landscape and need we had when we went into this process of acquiring financing for fuelling growth was something completely different than what we ended up with due to the pandemic. Without the professionalism and flexibility of MCF, I doubt we would have pulled through. We are so grateful.”
About Cinder Invest
Cinder Invest is a joint venture between AFA, AMF, FAM together with the Wallenberg Foundations, the Fourth AP Fund and SEB. Cinder Invest invests in viable Swedish companies to help them bridge the negative economic effects of covid-19. The companies must have had a documented good profitability before covid-19 and a long-term sustainable and profitable business model after covid-19 and thus be able to generate a market return on Cinder Invest’s investment. Cinder Invest makes minority investments that support existing owners and bases the investments on the plans of the existing board and management.
